On October 16, World Food Day, designer Michael Kors held a watch hunger stop charity campaign to fight hunger. On this day, New York, Rio de Janeiro, Berlin, Tokyo and Hong Kong, everyone could take pictures in Michael Kors stores in a special T-shirt with the hash tag #WatchHungerStop. An ad was also broadcast every 30 seconds on all Times Square billboards in New York. Kors initiated an action in support of the UN Food Relief World Food Program.