WORKING IN THE WORLD OF LUXURY AND HIGH FASHION, FRANCES DEL ORO I DECIDED TO MAKE ITSELF A DREAM: TRANSLATE WORDS AND FEELINGS IN THE LANGUAGE OF FRAGRANCES TO TELL PEOPLE UNFORGETTABLE STORIES. So in 2011, a collection of niche perfumes FRANCESCA DELL'ORO, which was presented EXCLUSIVELY in the emirates, appeared in the world PARIS GALLERY.
For Francesca, who was born and raised on the shores of Lake Como in northern Italy, perfumery is something very sophisticated: the quintessence of character, a piece of the innermost within herself, given to others. The most valuable and interesting perfume is always a mixture of notes from different colors and ingredients. Memories, desires, dreams become tangible: you can touch them, apply them to the skin, hear their smell.
Francesca Dell'Oro Parfum fragrances require translation. They are elegant and unusual. They allow you to hear your subconscious. Sometimes they are rough and rough, and sometimes incredibly complex - but always honest and almost naked. They want the whole world to hear their story.
The spirits of Francesca Del Oro, like several mirrors reflecting each other, create a complex and multifaceted picture - now light and frivolous, now dense and bold, then romantic and cozy, but always bright and joyful, full of life.
The first fragrance of Francesca Dell'Oro Parfum was Ambrosie. It was followed by White Plumage, Lullaby and Francine, and in 2015 Envoutant, Fleurdenya and Page 29 joined the line.
Francesca uses only the highest quality raw materials collected around the world and mixed according to the laws of classical perfumery, and on her own she adds a little bit of modern glamorous notes with a touch of vintage. We met with her in Dubai and plunged headlong into her multi-dimensional fantasy world, woven from scents and long-forgotten memories.
Francesca, you worked in the fashion industry, but then nevertheless opened their perfume brand. How did you decide on this?
Francesca: Fragrances have been close to me since childhood, I studied and collected them. My mother instilled in me love for them. And then I had an idea, and I started working on it with one perfumer from Grasse. I am well versed in raw materials, I devoted many years to studying the issue, so I tried to choose the best ingredients and combine them into ideal compositions.
How do you work on new fragrances? Does it all start with a specific idea?
Francesca: Inspiration is incompatible with the rigid method; it cannot be calculated. In these matters, I am an anarchist: anything can inspire me: music, nature, people, romance. For example, the Envoutant perfume was inspired by the sensuality of Anais Nin's novel “Henry and June,” where she described her love with Henry Miller.
Perfume bottles are asymmetrical and original. Tell us about their design.
Francesca: I think they reflect my personality. Art Studio Sonia Pedrazzini Design Atelier created a small bottle in the form of a bottle-sculpture, similar to a faceted diamond. The glass is covered with an asymmetric network of straight lines, reflecting the light each time in a new, amazing way. The bottles are produced by the legendary French manufacture Pochet et du Courval. Their front side is angular and complicated, and the back is laconic and round, like a polished stone. But I love contrasts. The form of the bottle is inspired by the works of the artistemansipe Tamara de Lempicki - a model of a modern woman: she is strict and symbolic, but at the same time seductive and attractive; it combines retroallusions and postmodern deconstruction. Classics and modernity go hand in hand - that's how I build my aromas.
Are your fragrances united by a common theme?
Francesca: They are all quite different, but they are united by the fact that the heart of the fragrance is always flowers. And, as a rule, white flowers - jasmine, lily of the valley, gardenia. I do not like gloom. For example, the Lullaby fragrance is dedicated to lively, playful, lively girls, a few nymphets and a little fashionistas who are not shy about bright colors. This carefree, audacious aroma includes all possible tones of sweets and sweets. Sunny fruity notes harmonize with exotic vanilla and pulp of tropical coconuts. The bright floral heart of the smell is based on Tahitian gardenia and ylang-ylang: these are seductive sugar notes. In the train - notes of dawana oil, soft amber and musk.
And what is the secret of such a sultry aroma as Page 29?
Francesca: This is a very personal fragrance for me - the page of my diary, which I do not show to anyone. It has a scent full of hints, a play of light and shadow. The notes of leather in the background create a moire effect and wave like luxurious brocade. And floral notes condense the aroma and seduce everyone who hears it. At first, perfumes smell like a lush rosewood and Florentine iris, with light shades of tangerines and bergamot from Capua. The transparent flora of the bouquet reaches its climax in the middle - here it is emphasized by light, sensual, romantic notes of the skin. The aroma closes with shades of tonka bean, vanilla and cistus, and one memory of this smell completely changes the rhythm of space.
Interviewed by Irina Malkova
